Visitor Motivation and Destinations with Archaeological Significance in the Philippines

  • Jack G. L. Medrana Archaeological Studies Program, University of the Philippines
  • Richard Philip A. Gonzalo Asian Institute of Tourism, University of the Philippines

Abstract

Intramuros, the historical nucleus of Manila, is a sixty-four hectare cultural and touristic district which has been archaeologically excavated since the past four decades. This study examines the motivations of Filipino visitors, adolescents to fifty years of age, to historical attractions in general and to Intramuros in particular with the aim of identifying the nature of visitor motivations, and determining how motivations are produced and articulated. Results of the study show that activities desired and engaged in when visiting Intramuros are more related to motivations about consumption of history and culture, and visitors believe that ample information about archaeology of the place is being delivered. For historical attractions in general, motivations for Filipino visitors of these age ranges are characterised by preferences to interactive exhibits, affordable entrance fees, information about museum contents, bonding time with family or friends, and sensitivity of the attraction to the regional or ethnic identity of the visitor. Digital communication is the most subscribed form of marketing communication for these particular types of visitor clientele.

 

Author Biographies

Jack G. L. Medrana, Archaeological Studies Program, University of the Philippines

Ph.D.  Student

Richard Philip A. Gonzalo, Asian Institute of Tourism, University of the Philippines
Assistant Professor
Published
2016-11-29
How to Cite
MEDRANA, Jack G. L.; GONZALO, Richard Philip A.. Visitor Motivation and Destinations with Archaeological Significance in the Philippines. Hukay, [S.l.], v. 20, nov. 2016. ISSN 0119-173X. Available at: <http://ovcrd.upd.edu.ph/asp/article/view/5495>. Date accessed: 23 nov. 2017.
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Articles